Interview : JoLynda Anderson, Doula | Birth & Soul

JoLynda Anderson, Birth & Soul

Support. Educate. Care.

I don’t think it’s a coincidence that JoLynda and I crossed paths. I believe so deeply in her work and it feels like a gift to share this interview with you!

We met on a chilly afternoon at the Grand Cafe in Minneapolis. The location felt perfect and the overcast weather made for some beautiful portraits. As with every photo session, I only wish we had more time to chat!

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Tell us about yourself. Who you are, where you’re from and what you do!

I’m JoLynda Anderson and I’m a mom, wife and doula. I’m a Minnesota native and I own and operate Birth & Soul, a Doula Service in the Twin Cities.

How did you get your start as a Doula? What brought you to this work?

I’ve always been interested in birth. The process of birth, the culture that surrounds it are all fascinating to me, even as a teen. I was often invited to attend births as a support person of family and friends. I had been urged to train as a doula, and even hired one for the birth of my son in 2014. I finally trained in 2015, and dove in full time. It felt like something I was always destined to do. It’s a calling that will find you.

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What is the best part about running your own business?

The best part of having your own business is watching something grow from small, humble beginnings. It’s always growing, expanding and evolving, and you get to see your efforts transform into big things. A little sweat and tears, and a lot of learning go very far!

What is the greatest challenge that you face?

As a doula, you are always on call. It takes a very supportive family and understanding friends to know that you are unreliable socially. You will miss things that matter to you and adjusting the mindset to knowing you won’t ever truly know your schedule can be overwhelming in moments.

When things get tough, where do you find inspiration to keep moving forward?

In the families I serve. I am so honored to be chosen to be a guide as they bring their little ones into the world. Every single family teaches me something new, challenges me and expands my heart for people. It is a big deal to be invited into a birthing space. You can never lose sight of that.

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Who is someone you admire the most and why?

My sister in law Lindsey. She is a successful M.D., mother of three, wife and generous human. She is so thoughtful and diligent in all her relationships and interactions and her heart is so full for people. She is a person that no matter who you are, or what you are going through, she will be mindful and considerate.
She is also so fun and hard working in every single role. She is probably the smartest person I’ve ever met, and incredibly humble. She can tell you what mysterious medical issue you have, how to fix your mindset about an issue, and listen like no other. If everyone would be more like her, this world would be amazing. She always looks flawless, but I know it is her dedication, attitude and faith.

Tell us about the future of Birth & Soul — what’s your vision? Go BIG, we want to root you on!

I would love to re-open a physical space again to serve families. I dream to train doulas in my philosophies of business and birth and eventually move into a roll that can support more families. It all comes down to building empowered parents. If our impact can expand to helping set up families to succeed and feel supported, it goes a long way for society. We have really lost the “village” of birth and parenting, and being a piece of that, there is always room to expand, grow and help more people.
I also would like to make doulas more accessible to all, and make the career a sustainable trade. I would love to have a bigger support network for birth workers, because the job can feel so isolating at times.

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Podcast you can’t get enough of:

Top 5 songs you keep on repeat:
Rise Up Andrea Day, 9-5 Dolly Parton, Shoop Salt & Peppa, Pray Sam Smith, Truth Hurts Lizzo

Your favorite social media platform:
Instagram - because I will always like your puppy and kid photos, vacations, and pictures of food! I also love the design and fashion inspiration. I’m a visual person.

How do you fuel for the day?

I start each day with an americano in bed. A good cup of coffee is my love language.
If I’m off to a birth, I skip that and have a whole routine, no matter what time! I put a pesto pizza in the oven, take a quick shower, fill a thermos with coffee, drink a glass of water and bring half my pizza with me, and the other half in the fridge to eat whenI get home.

Final words of wisdom to other’s out there building their business and brand:

Start with a plan and know that you need to do things the right way. It can be easy to dream, but leave space for the practical stuff, that isn’t as fun. Business plans, legal documents, financial planning are as important as your dream and drive. Be okay doing things differently than how it is always done in your field. Show gratitude to others that mentor you along the way. Find the people that are going to enthusiastically cheer for you, they will be the same people to lean on when you need encouragement. Get out there and build your best self.

If you have any questions or want to find out more about JoLynda, I’ve included a link to some of her social below.

Thank you JoLynda for your time and for doing what you do. It does take a village and I’m happy to have you now as part of mine.
FB: Birth & Soul
Instagram: Birth & Soul

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