Julie Catoe // Yoga - Body - Soul
Calm. Genuine. Connected.
Our shoot started out in a field of bamboo. We laughed, talked story, soaked up our incredible surroundings and followed the light -- there is no better combination for magic!
I had an incredible time photographing Julie and learning more about the passion behind her business. It's sessions like these that truly leave me feeling inspired.
Our vision words going into the shoot were bold and grounding. We wanted to capture and share photographs of Julie that felt real and natural. Curly hair, bare feet and a free flowing nature.
It's incredibly encouraging to read someone's story, isn't it? I just love to see where people start out, their why for going into business and where they're business is headed. I hope this interview motivates you to keep following your heart. It's all possible!
Tell us a about yourself and a bit about your business ~
I am a mother of two incredible daughters, I have been married for 16 years and with my partner for 21 years. We really have grown up together. He is my greatest supporter. For me to be successful, having my family support me plays the biggest role.
We have lived in Hawaii eight years and we lived in a few different states on the mainland before that. Hawaii is when my personal and career path changed. I was in school to become a teacher, my plan was to get a job with the DOE and travel as a teacher. I had a deep profound change when I was working at Marimed part-time. I had to leave working there because it conflicted with my Masters program and when I left I decided to do my yoga teacher training. It was instrumental in my path. Everything for me has really opened up in the yoga community, especially in Hawaii.
I have always wanted to be in a profession where I used empathy. It's in my nature. From a very young child I was empathic, intuitive and strongly connected to people. I find people interesting. I really am fascinated by the “why” and “how” we function. I love hearing someone's story. I also am really comfortable with uncomfortable with pain - anger - vulnerability - sadness. I think “this is where it gets to the good stuff, freedom lies in these places”. I love witnessing transformation. Once I made the decision to change degrees and become a counselor I knew it in my bones - I cried for three days because I knew it was going to be my life’s work.
I have a Masters of Science in Counseling Psychology concentration in Mental Health. I am an experienced certified yoga teacher, a meditation guide, and a certified facilitator for women's gathers. I have worked with adolescents in detention centers and group homes; I have also worked with substance abuse, domestic violence, learning disabilities, body image issues, and eating disorders.
I blend yoga and psychology to support clients from the inside out. My approach is calm, supportive, and I am known for my ability to connect with clients and students. I share my passion and connection with others in my unique, loving style.
Starting at age 13, I was bulimic and addicted to compulsive exercising with anorexic tendencies. At age 19, I found a counselor and started my recovery process. I know how valuable counseling is to the process of recovery, especially when it's combined with meditation. I learned meditation as part of my recovery, then yoga soon followed. I know that this type of counseling played a major role in my recovery. Instead of punishing and pushing my body, I learned how to listen to my triggers, slow down, and learn from my body. I know and believe in this process because I have lived it and studied it. Now I want to help others find peace and nourishment within their bodies and to discover their true potential.
My Business has many dimensions, I always knew that I would not be a counselor that sat in the same chair every day or a yoga teacher that only taught Vinyasa all day. I have one side of my business that is Julie Lynne Catoe -- that is where I do my private yoga sessions, counseling yoga sessions, and discovering your soul body sessions. Empowered Girls group that I created and run. Girls ages 8-13, two groups. We practice yoga, mediation, supporting sharing, processing, building community. The Empowered Girls are writing their own meditations, they practice teaching yoga, and we have a big fundraiser we are planning right now for Girls Rising. We want to raise money to help girls in other countries that are not as privileged as us to get an education.
I also have a weekly Body Talk group where we talk about body image issues, intuitive eating and I created a food cravings chart connected to the Chakra system we work with. Body-Yoga-Soul is more for the yoga studio, I teach a couple classes during the week, I have one teacher who teaches there but we are starting to expand, there a lots of events and workshops that are held in that space by me or other facilitators, we just had a Shakti Flow teacher training that took place. Everything is about community, safety, and empowering.
Why did you decide to take the path of entrepreneurship and how did you get your start?
Life sometimes shows you where it is taking you without you realizing it. When I was in my internship for counseling and last year of my masters program I thought I would find an established center to learn from their experience and knowledge. To make a long story short all I got was dead ends. Nothing was fitting or working. I was being offered jobs to answers phones, I had just graduated with a Masters in Counseling. I was way more qualified and I knew that.
I looked at different options and everything kept pointing me to do what I now know is my true work. I had to go out on my own. It was exciting and scary. I know this is working out because it is my purpose, it is why I am living at this time. I see it more clearly now than in the beginning. I have only been open since 12/2016 so I am still new to all of the business entrepreneurship world. There is this random space connected to my house (you have to love the uniqueness of Hawaii homes) that I
was able to remodel with the help of a contractor. I get to work from home, my dog is a therapy dog. The people who come to this space really love the comfort they feel here, they feel safe. Safety is key for me. I don’t have the stress of a huge over head so I get to really explore with my business right now.
What is the best part about running your own business?
I feel so creative. I have created a space for community to build. I love facilitating growth whether it is with collaborations, one-on-ones, or having space for someone to share their gifts. I am truly blessed.
Intuition is key in entrepreneurship. Who not to work with, what to launch, when and who to collaborate with. I really got started because I listened to my intuition. I didn’t settle for anything that did not align with my vision or my morals and ethics. I have spent most of my life (I had my first paper route at eight) making money for other people, even ones who never paid me. My self worth is not for free anymore. I have a bit of a rebellious side to me the rebel who fights for the right causes and
against injustice. I know I do my best work when I am free to express myself and vision, when I am not suppressed. I am not only building a business that is building people up, I am creating a legacy. It is much bigger than a business it is a movement.
On days when I feel overwhelmed or asking “why did I do this” I lay in the middle of my studio as if I am hugging it and thank it. I find gratitude in not having someone make choices for me that I end up feeling sold out or manipulated. There is power in running your own business, witnessing the failures, breathing in the victories and self worth in getting paid for doing what you are meant to do. When I think back to my internship although I have great gratitude I know it was killing my soul. I was not at my best, I am at my best now that is the best part.
What is the greatest challenge that you face?
Learning how to run a business. You can be a great yoga teacher but not know how to run a business. I have hired a really amazing business coach, I have someone who is helping me with online marking, I am teaming up with a writer for future manuals in Empower Girls Trainings and having other yoga teachers teach classes.
Knowing what I am good at and knowing what I need help with is really important. To be in business you have to know your strengths and your weakness. We live in a really small community, word spreads fast so producing the best version of me and my business is very important to me. It is challenging doing it all -- I will get burnt out if I do it all. I am finally in a position I can get help with things I need assistance with. I am learning my personal balance is very important for my business.
When things get tough, where do you find inspiration to keep moving forward?
Great question, I look up to the women I see doing what I am inspired by. Ashley Turner is a mentor of mine and I love everything she does. I have done an Urban Priestess training and I am in a Yoga - Psyche - Soul training with her. I talk to my friends who have built their business that I respect their work, I listen to what they share. I try not to compare. I practice my non-negotiables - mediation, prayer, therapy, yoga, sleep, intuitive eating. I find centering and grounding quickly before I spin out of control. I stop and listen to my intuition somedays I have to put the computer away and rest. Other days I need to connect with others. I reach out to my spiritual teachers, I see my Shaman, I get energy work, I have a lot of back ups and support.
The magic of the universe is that whenever I get really lost in a downward spiral I always have this amazing moment where a client will send me a message or a yoga student will have a break through or someone reaches out to me to collaborate, it is like this voice is always saying “Julie stay on this path you are doing what you are meant to.” It is not that I need validation it is that I listen to the reminders that it is working.
I get inspired by people being authentic, raw, truthful and kind. I love irreverence in reverent spaces. I thrive on witnessing people breaking the glass ceiling. One of my hero women right now is Rose McGowan she has a tv series called Citizen Rose it is extremely inspiring. For Yoga I look to Seane Corn I love her fire, she reminds me to speak my truth always. Finding the people who make your soul leap is valuable in moving forward.
Tell us about the future of Body-Yoga-Soul -- what's your vision? GO BIG, we want to root you on!
The future is very bright, I have a few things brewing. I am focusing this year on launching Empowered Girls Trainings locally and on the mainland hopefully globally at some point. I believe the time is now to Empower this next generation of girls. We see it in the #metoo and #timesup even in the most resent school shooting girls are speaking out. Their voices that have been suppressed are shouting. The girls I work with work a lot on being heard, some very shy girls have finally found their voice at eight years old I want to help encourage and not discourage their expression. We have an obligation to these young girls to help pave the path with them and for them they are going to be the next future leaders. I want to be a force in this movement. I see it, I feel it, I know it is time to move forward with this.
Another thing brewing is a webinar series with women where we share what we are doing and how we can help facilitate growth. We are living in a time of fast growth. People are changing systems and fighting for justice. Helping facilitate the right guidance for this growth is really in my heart right now.
Podcast you can't get enough of:
Brene Brown. I have a deep love for her work and how she can articulate it. I am a total emotional research nerd too so I geek out with her. I also listen to a lot of series from Ashely Turner although she does not have a podcast she does video series to me it is the same I will play it in my car like I do a podcast. And sometimes Oprah cause she has some really interesting guests. I love RuPaul and she just had him on.
Album you have on repeat:
There is no one album, I need diversity and I love making playlists. I love music, it fuels me. It is a part of my every day, my moods, my soul connector. Favorite songs right now that I can’t live without:
Work by Charlotte Day Wilson, Feeling Good by Avicii, The Power of Good-bye by Madonna, I am Light by India Arie, Devi Prayer by Craig Pruess and Ananad, I’m Alive by Michael Franti and Spearhead, Imagine by John Lennon, I Am What I Am by Aykanna, Praying by Kesha, Keep Your Head Up by 2Pac, Frequency by Jhene Aiko, Queen by Janelle Monae, Hallelujah by Jai-Jadeesh, Gayatri Mantra by Deva Premal.
Social platform you spend the most time on:
Instagram. I am terrible at Facebook -- that is why I am getting help -- and don’t even ask me about Twitter or the other ones.
How do you fuel for the day?
Meditation and prayer are my first things in the morning I do before I get up for the day. Moving my body is really key for me it gets my brain working and clear for the day, no matter what movement I do, I always end with yoga. Eating and drinking what my body intuitively needs.
Final words of wisdom to other women building their business and brand:
* Be you. Do you. Even if someone is doing what you are doing already you will have a different feel to it.
* Don’t compare, collaborate and support.
* Speak your truth.
* Do not ever do something you morally or ethically do not feel good about.
* Do your personal self work, work on you so you can provide the right care for your business.
* We need more trailblazers do not dim your light and if someone is dimming it, end
it and move on. Smudge.
* Listen to your intuition. All your answers are within you. Get a pendulum.
* Surround yourself with other successful people that you respect and agree with
* Be authentic and true.